SEO Strategies

Businesses are now starting to realise the critical importance of top page search rankings, and SEO is becoming a necessary part of your website marketing plan.

A search engine might return a million results but the fact is, the majority of your customers will not look past the top 10. Don't get lost in the crowd.

Some Interesting Facts

• Traffic from search engines is the most valuable kind of web traffic as it is comprised of qualified visitors actively looking for a product, service, information or solution
• 86% of users don't look further than the first page of search results. How can your business succeed if you're not found there?
• 50% of users believe companies found in the top search results are a major brand in their specific product/service category. SEO raises your online profile and builds brand awareness.

So What Do We Do?

Our SEO strategy focuses on the 3 key points for successful search engine optimisation:

Keyword Analysis
Not all words are created equal. Some phrases have a lot more competition than others, and some get a lot more searches done for them. Our comprehensive keyword analysis produces a list of potential keywords relating to your business. We select the ones that get solid search volumes...there's no point getting ranked number 1 on Google for a keyword that no-one is typing in! From the short list you can choose your most ideal keywords. The level of competition with other websites will determine what type of SEO plan you will need in order to achieve high rankings for these phrases. Get a free website analysis today.

On-Page Optimisation
It's amazing how many times I see a new clients' website with "Home" or "Welcome to My Business" as the heading. This is the biggest sin of website ownership! If you don't have your main keywords present on your website (and in prominent positions), how is Google meant to know that these words are important to your site?

Our on-page optimisation techniques ensure your site structure is SEO-friendly, and focus on placing your keywords in headings, titles, page URLs, internal links, body text and meta tags. We also integrate Google Analytics into your website. This provides an array of statistics so you can identify how many visitors you're getting, how they found you, and what keywords are directing them to your site.

Off-Page Optimisation
As important it is to select the right keywords and ensure your website pages are optimised, you will not have search engine success without strong off-page optimisation. Off-page optimisation refers to the number of links pointing to your website from other sites. Each link is seen as a "vote" for your site, and the more links you have, the higher your link popularity with Google.

But like most things, quality is more important than quantity, and inbound links from trusted established websites give more value, as do links from sites that are more relevant to your topic or theme. We have access to an array of high quality inbound links, which will significantly increase your link popularity with Google, and see you climb quickly up the rankings! View our packages and prices.